Hi, i'm Paweł Harycki!
Head of Communication
For more than decade I was responsible for promotional activities related to whole JND category (Juices, Nectars, Drinks) by implementing projects supporting growth of the market of juices and other fruit and vegetable products, both in Poland and in Central Europe.
Campaigns supported by the European Commission under the CAP mechanism allowed to intensively affect the volume of sales of Polish FMCG producers through an increase in the internal market. At the same time marketing activities conducted on neighboring markets allowed to increase exports of Polish fruit and vegetable products, including juices and smoothies.
Since beginning of the 2022 I'm responsible for communication in variety of projects, programs, conferences related to Research & Development, Business Growth and Innovations Ecosystem, both on national and international level. And I'm really enjoy it.
Profile
Full name
Paweł Harycki
ADDRESS
Vienna, Austria / Warsaw, Poland
Phone
+48 509 040 757
pawel.harycki@gmail.com
Education
Online marketing communication
Online marketing communication, SGH Warsaw School of Economics (Postgraduate Studies) - Graduation: June 2022
Thesis Title: To be announced
Crisis Management
Management and Command Faculty, National Defence University (Postgraduate Studies) - Graduation: June 2011
Thesis Title: Swine Flu: Media as a crisis-creating factor.
Sociology (Political Marketing)
Department of Philosophy and Sociology, Warsaw University (Bechelor Degree) - Graduation: June 2010
Thesis Title: The image of the candidate and situation on the political scene. Presidential elections in 2008 in the United States.
Independent Coursework
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Facebook Ads, LinkedIn Ads, Google Ads & Google Analitics (Coconut Agency) / July 2022
Online business from vision to customer service (GoCarrots) / September 2020
Brand24-based internet communication monitoring and analysis / April 2017
Lean Manufacturing introduction in production factory (Akademia Umiejętności Maspex) / December 2016
Startup – from idea to financing (iSupport) / October 2016
Investment project management, Soft project management / January 2014
PMI project management methodology / January 2014
Prince2 Foundation project management methodology (APMG Certificate) / January 2014
Image Creation in Internet – Sandra Bichl, Troaching Institute / January 2014
Public Relations in Internet – Maurycy Seweryn WGD PR / November 2012
Computer Aided Crisis Management Exercises ORKAN, National Defence University, Management and Command Faculty / June 2011
Corporate Social Responsibility – business management strategy / December 2010
Public Relations Strategies – Sebastian Hejnowski, Ciszewski PR / December 2010
Introduction to sales techniques – Tomasz Łysakowski, Sales and Communication Coach / November 2010
WORK EXPERIENCE
Institute of Fundamental Technological Research Polish Academy Of Sciences
Head of Communication - March 2022 - Present
Head of Communication in
✔ Innovation Coach – support in starting R+D+I (Research, Development and Innovation) activities
✔ Horizontal Contact Point to the Horizon Europe for Central Poland
✔ Center for Research Programmes of the EU
✔ Conference (6th and 7th edition): „How effectively implement R&D strategies in Polish Industry?”
Project team member in:
✔ PREMIERE (Preparing multi-actor projects in a co-creative way) – Horizon Europe (HE)
Polish Chamber of Commerce for High Technology (IZTECH)
Head of Communication - June 2022 - Present
Communications Coordinator in:
✔ Central European Technology Forum 2022 (CETEF’22), Wroclaw, Poland
✔ Central European Technology Forum 2024 (CETEF’24), Krakow, Poland
Project team member in:
✔ European Digital Innovation Hub
The Polish Association of Juice Producers (KUPS)
Marketing Project Specialist/Manager - August 2011 - June 2022
Supervising of implementation of marketing strategies within the bounds of projects carried out on behalf of European Commission;
Development and execution of marketing strategy for the international project “Juice and Mousses – Vitamins in handy form” on Polish, Romanian, Lithuanian, Slovakian and Czech Republic markets (2015 – 2018). Casting for Advertising Agency – executor of the campaign;
Development and execution of marketing strategy for international project “5 servings of vegetables, fruit or juice” on Polish and Romanian markets (2011 – 2014);
Developing and execution of marketing plans, marketing project management, coordination of educational program addressed to primary school pupils;
Coordination of educational programs addressed to primary school pupils (BTL) and consumers (Product Placement);
Participation in work of International Alliance of Associations and Movements “5 a day” (AIAM5) on the development of joint promotion strategy;
Managing work of agency teams involved in the delivery of projects (cooperation with external providers);
Supervising of marketing project spending within the set budget; Managing project frame and execution of its administration;
Monitoring results of ongoing marketing activities, market trend analysis.
National Institute of Public Health – National Institute of Hygiene
Market research consultant - December 2020 - December 2023
Supervising research on the perception of Front of Package Nutrition Labelling (FOPNL)
Supervision of the work of research companies
Analysis of research work carried out in the European Union and preparation of reports and expert opinions
Ministry of Health (Press and Promotion Office)
Team leader of expert project group responsible for developing of promotion strategy for prevention of cancer under “National Programme Against Cancer (2016-2025) - September 2016 - March 2018
Managing work of experts team responsible for develop a promotion strategy
Developing a strategy of promotional activities under National Programme Against Cancer or Ministry of Health
Developing of tender documentation for implementation of social research and promotional activities
Supervising of implementation of promotional activities for Ministry of Health and results evaluation
Website: Planuje Długie Życie
TVP News Agency (Polish National Television)
Editor - March 2010 - November 2011
Preparation of the strategy and procedural rules for department functioning optimization
Verifying the contents of the database and archives
Translation of English-language news service broadcasts within the scope of European Broadcasting Union (EBU)
TVP News Agency (Polish National Television)
Junior Editor - July 2007 - March 2010
Translation of English-language news service broadcasts within the scope of European Broadcasting Union (EBU)
Preparation of stocktaking register of news pieces from foreign Press agencies;
Pegasus Group
Trainee - May 2008 - July 2008
Preparation of press releases
Providing infofmation for journalists
Conducting the studies related to the current press releases
Preparation of analysis and searching for information related to business development
Logic of civil society Poland - Harvard University
Researcher - February 2007 - July 2007
Participation in an international research project regarding changes in the expression of civic resistance after the fall of communism
Conducting analysis of newspaper articles
Additional Experience
Study Club of Sociological Journalist Workshop
Vice President and Jurnalist - April 2006 - June 2009
Coordination of editorial tasks
Fulfilling the formal obligations arising out of study club activities statue
Supervision of the tasks regarding preparing and issuing Student Magazine of the Institute of Sociology „Niusy”
SKILLS
Language Skills
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English 90%
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Russian 40%
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German 15%
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Spanish 10%
Computer Skills
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Microsoft Word 90%
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Microsoft Excel 80%
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Microsoft Powerpoint 90%
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Mac (iWork) 50%
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Canva 60%
Personal Skills
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Comunication 90%
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Leadership 85%
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Confidence 90%
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Team Work 85%
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Commitment 100%
Interests
Books
Is there anything better than good book? No! I’m grateful to Johannes Gutenberg and I’m reading when I can. From this place I would like to endorse Frank Herbert and his books.
Sport
To be forever young.
Travel
This is not a flaw to be greedy for new knowledge and experience. So every time I’m visiting a new place, I’m trying to do something more than a good selfie.